PPC

Before You Send PPC Packing

Search Engine Journal article on why to stick with your PPC program -

Some Less Obvious PPC trends to Watch in 2018

Search Engine Land - Point out some less obvious trends to watch in 2018 -

Changing Keyword Bids Too Often – Insights

Search Engine Land - Article on Managing your Keyword

PPC & SEO Unite with the New Paid & Organic Report in AdWords

Article form PPC HERO about a new report from AdWords that brings together paid and organic search

Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers

Search Engine Land article covering Bing's new look and